It’s no doubt that Google, Facebook, LinkedIn, Twitter and virtually every other major web platform have found that mobile users hate waiting for content to load. The lightning bolt is meant to indicate speed of course. This is done so the content can be accessed, loaded, and delivered very quickly for mobile users. Look closely, and you’ll see that even though the link takes us to mobile content from Search Engine Land, it’s actually hosted within Google itself. If you’re wondering what the icon itself signifies, the tipoff comes in the corresponding web address. The Meaning behind the Lightning Bolt Icon That little icon is everywhere, so what does it mean? To get to the answer – and to understand why it matters to you as an Internet user or online marketer – here are a few things you should know…ġ. It’s visible on Google search queries, within Twitter, on Facebook’s Instant Articles, and even accompanying LinkedIn Pulse posts. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view. You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web.
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